Information for Tan Kah Kee Award

Hello Students,

The link for the Tan Kah Kee Award here.

The Rules and Regulations here.
Do explore the 'Past Winners and Winning Projects' to get an idea of the competition standard. 

Interested students (individual or max. group of 3) to email Mr. Hiap to indicate your interest.

Category: Student (under 19 yrs)
Date Due: to be advised (to email Mr. Hiap)

I&E Posters: Justin and Aziel

Product Name: A+ Coffee
Product Description: A coffee made for students that allows them to study well
Tagline: Bringing out the better in you

Poster

Group Member: Hao Xian, Harriz, Benjamin

I&E Posters: Wee Chang Han, Wong Jing Yi, Cassandra Mah

Product: BookClip

Product Description: A solution to your hassle

Tagline: Read anywhere, anytime.

Where: To be printed out and put on the walls of Bookstores and Stationery Shops.

I&E Posters- Genevieve, Jemima and Brendan

Product: BubbleBonk

Product Description: A refreshing drink 

Tagline: Get refreshed, anytime, anywhere. 

Where: Printed on posters to be placed in bus stops, train stations, outside convenient stores. Also can be printed in newspapers, magazines, flyers (to be given out). 

I&E Poster - Enoch, Godfrey, Isaac

Product: myPEN

Product Description: Pen that writes and stores content in a digital space. 

Tagline: Anytime, anywhere you want it

I&E Video Ad Kaelan, Jerome, Yi Xian

I&E Posters – Iffah, Carven, Imanni

Product: Dyna-Case (Pencil Case)
Tagline: Stationery, Never Static

Size: 1x1 ratio. Can be printed into any size.

Where: Posters can be featured in magazine columns or on online platforms (at sidebars of websites). Can be made into stickers and given out, allowing more advertising by customers.

Term 3, Week 9: Advertising

Hello All,

Reminder for all to post up the storyboard for your product.

The timeline for the performance task is updated as follows:

• Week 8: Complete Storyboard. Post up on class blog for comment by classmate and Mr. Hiap
• Week 9: Commence print ads (set of 3) or 60-second video.
• Week 10: Presentation of print / video advertisement during class (each group to upload the advertisement to the class blog prior to the lesson). 
• 1 week school break
  
• Term 4, Week 1: Submission of 'Advertising' Performance Task (Sec 2-02: Tues, Sec 2-08: Wed, Sec 2-04: Thurs). More details about submission later.
  

Suggestions for advertisements: A good starting point is Apple's advertising campaign for the family of products.


A good advertisement, in my opinion works when it:
1. features the product,
2. 'hooks' or attracts the potential customer to view / read the advertisement,
3. turns the potential customer into a real customer

Reminders:

1. The ad must include the disclaimer, the company name, the product name and features.

2. Print / video (visual and audio) must be clear.
3. For print ads, state the size and where the ad will be displayed (e.g. full page ad in newspaper, bus stop.

Upon submission of the performance task, group members will also appraise their members based on:
1. Task Focus, 2. Listening and Discussion, 3. Dependability.

Do let me know if there are any queries.

Rgds,
Mr. Patrick Hiap

Persuasive Techniques in Advertising

Hello All, 

I'd like to share additional information based on the lesson slides from last week:

Persuasive Techniques in Advertising
The persuasive strategies used by advertisers who want you to buy their product
can be divided into three categories: pathos, logos, and ethos. 

Pathos: an appeal to emotion.

An advertisement using pathos will attempt to evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi. Other times, advertisers will use negative emotions such as pain: a person having back problems after buying the “wrong” mattress. Pathos can also include emotions such as fear and guilt: images of a starving child persuade you to send money. 

Logos: an appeal to logic or reason.

An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the "straight facts" about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.

Ethos: an appeal to credibility or character.

An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. Ethos often involves statistics from reliable experts, such as nine out of ten dentists agree that Crest is the better than any other brand or Americas dieters choose Lean Cuisine. Often, a celebrity endorses a product to lend it more credibility: Athletes makes us want to switch to a particular sports brand. 

The following are some more specific strategies that advertisers use. Often, they overlap with the rhetorical strategies above. 

Avante Garde: The suggestion that using this product puts the user ahead of the times. A toy manufacturer encourages kids to be the first on their block to have a new toy.

Weasel Words: Used to suggest a positive meaning without actually really making any guarantee. A scientist says that a diet product might help you to lose weight the way it helped him to lose weight. A dish soap leaves dishes virtually spotless.

Magic Ingredients: The suggestion that some almost miraculous discovery makes the product exceptionally effective. A pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor’s.

Patriotism: The suggestion that purchasing this product shows your love of your country. A company brags about its product being made in America.
 
Transfer: Positive words, images, and ideas are used to suggest that the product being sold is also positive. A textile manufacturer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where there is a cool breeze. 

Plain Folks: The suggestion that the product is a practical product of good value for ordinary people. A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product. 

Snob Appeal: The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle. A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

Bribery: Bribery offers you something “extra.” Buy a burger; get free fries.

Bandwagon: The suggestion that you should join the crowd or be on the winning side by using a product—you don’t want to be the only person without it! 

Another website worth reading about advertising here.

I&E Performance Task Instructions

Hi 204. 

For the I&E Performance Task, here are some instructions:
1) For those doing a video as an advertisement, please do a storyboard draft
2) For those doing posters for advertisement, please have 3 sets of poster drafts

The drafts are for Mr Hiap to have an idea of what you are doing and to see if anything needs to be amended. 

Here are also the slides from last lesson for your reference:

Term 3, Week 8 I&E Advertising

Term 3, Week 8 I&E Advertising

Hello All,

Reminder for all to post up the storyboard for your product.

Bear in mind to 'Understand your customer', then you can bring out the features of your product through your print ads (set of 3) or 60-second video.

Timeline:
Week 8: Complete Storyboard. Post up on class blog for comment by classmate and Mr. Hiap
Week 9: Commence print ads (set of 3) or 60-second video.
Week 10: Submission of advertisement for assessment.

Do keep in mind your busy schedule, you can pick an existing product or a product you were working on in Term 1.

The ad must include the disclaimer.

Print / video (visual and audio) must be clear.

Do let me know if there are any queries.

Rgds,
Mr. Patrick Hiap

Marketing Basics and Performance Task Slides

I&E Groupings

I&E Groupings

Group 1:

• Godfrey
• Isaac
• Enoch

Group 2:

• Yi Xian
• Kaelan
• Jerome

Group 3:

• Jemima
• Genevieve
• Brendan

Group 4:

• Jing Yi
• Cassandra
• Chang Han

Group 5:

• Imanni
• Iffah
• Carven

Group 6:

• Hao Xian
• Benjamin
• Harriz

Group 7:

• Justin
• Aziel

Performance Task: Thurs, 26 July

 Hello S2-04,

• In groups of 3, do the following and present it in a slide(s).
• Decide on a product you want to sell (you can use the product from Term 2).
• Set up a company to sell the product, think of a name and tagline for your company.
• Think of the customers for your product, how it can offer superior value to your customers in terms of product benefits and experiences, and meet the customer needs. 
• Post up to respective class I&E Blog. Date due: Day before next week’s I&E lesson. 
• I&E Reps: Dawn-02, Enoch-04, JunWei-08, assist to remind your class groups.

In addition, kindly reply reply with your post-I&E Charity Bazaar reflections to this post:
1) What went well?
2) What could have been improved?

Suggested areas that you can focus on:
Planning phase / Execution phase / Roles <e.g. Logistics, Operations> / Target setting / Layout

Your replies should be between 80 to 100 words (per question).

Thank you!

I&E Bazaar: Fri, 20 July

Hello All,


Here are the details discussed for the I&E Bazaar this week. Please email me if there are any queries.


I&E Bazaar: Fri, 20 July

• Set-up of tables: Thurs, 19 July
• Set-up of equipment / stall: 1st shift on Fri, 20 July. 

Equipment, food items to be stored safely in classrooms or brought on event day. Students are responsible for their equipment, food stores, etc.

• I&E Rep to collate orders for coupons using a class list by next week (9 to 13 July). 
• Finance managers for each team / shift to collate orders of their members and collect money. All the cash to be passed to the I&E Rep before I&E lesson. (Min. $2/ booklet).
• Coupons would be distributed to the I&E Rep on the day of the bazaar.
  Every item bought would need receipt (amount must be seen clearly). 
• Items without receipts cannot be claimed.
  Venue: Food stalls in the canteen. Game stalls in the ISH.

Presentation of stall details next week by I&E Rep.

• Content of slides to include: 
• Product pictures, 
• Price, 
• Quantity to sell, 
• Budgeted cost, 
• Expected revenue and profit, 
• Marketing strategies, 
• Logistics
• Details of shift: Names, Roles

Posters are allowed to be displayed at: Canteen, Atrium, ISH

Note: Final shift group will take charge of cleaning up.

5 Roles to be established:

1)     CEO – Leader, managing of the stalls, clearing up, decision making

2)    Finance Manager – Find out how many coupons class wants to buy, Manage coupons, collect money, need to know how much each student contributes, cost recovery (personal) is allowed only if there is profit.

3)    Marketing Manager – Advertise, How they want to market their products (to inform us first, describe how they want to do it)

4)    Production Manager – to source for items costing, packaging etc

5)    Operations Manager- Setting up of the store, logistics

I&E Bazaar - Fri, 20 July

Hello All,


There will be an I&E Bazaar for Sec 1 and 2s (in conjunction with Racial Harmony Day) on Fri, 20 July. (Sec 3 will be presenting cultural booths on that day). A cultural theme must be present to tie-in with Racial Harmony Day.

Objective: To apply entrepreneurship concepts to generate as much profit as possible.

Venues: Canteen, Indoor Sports Hall, Atrium

*Profits generated can be donated to: Food from the Heart.


First 4 I&E lessons in Term 3 will focus on the preparation process leading up to Bazaar.

Term 3 Week 1: Brain Storming / Discussion

• Brain Storming / Discussion of stall ideas
  
• Max of 2 stalls / class.
• *By the end of the lesson, a write-up of the stall(s) must be submitted for approval.
  
• Budget (Capital Outlay) capped at $200.00. Capital outlay > $200  
• Cost recovery of capital outlay when profit is made.
  
• Students are to raise their own funds.
• Students need to produce original readable receipts as proof.

*Term 3 Week 2: Establishing Roles and Responsibilities

Chief Exec Officer / Finance Manager / Production Manager / Operations Manager /Marketing Manager

Term 3 Week 3: Preparations for Bazaar (e.g. posters, materials, packaging, etc...)


Term 3 Week 4: Preparations, Settling of Finance matters.


*More details during the I&E lesson.

Thank you,
Mr. Patrick Hiap

Cassandra, Genevieve and Jing Yi- Presentation Slides

Here you go~

I&E Product Presentations

Hi S2-04,

Next week, we will continue with the lesson on 'Branding'.

1) To reinforce the last 2 weeks of product presentation, please watch any full episode of Angel's Gate. (about 40 minutes split into 2 parts).

Post on how the presenters:
i) pitched their product ('Branding')
ii) stated the Problem Statement
iii) understood their users
iv) your personal reflections - what impressed you, what you though they could improve on, etc...

2) Question: Is Perception (for various brands) Reality? (i.e. does Brand A shoes make you run faster than Brand B shoes?)

Rgds,
Mr. Patrick Hiap

Iffah and Jemima's Presentation

Comments for 'Showcase for Parents' Presentations

i) Group Number:
ii) Positive Comments:
iii) Suggestions/ Follow-up action:

Please key in your answers and response as a comment on this post.

I&E Upcoming Events: Showcase for Parents - S2-04

Hello S2-04,

Take note that are already parents scheduled to visit to learn more about your project proposal.

Checklist for you:

Presentation consists of:
1) presentation slides using Keynote (maximum 5 minutes or 3 to 4 slides). Video / Sketchup is highly recommneded.
2) demonstration of proposal / prototype / model. You can provide use simple materials to demonstrate how the proposal works, e.g. tissue box, sponge, flexible straws, plastic cups, toys, masking tape, blu tack, suction cups, cardboard

• Mon 1130 - 1220 - S207, S208, S209
• Tue 1015 - 1105 - S204, S205, S206
• Thu 1015 - 1105 - S201, S202, S203

Do take the Showcase for Parents seriously. Groups not producing sufficient standard will have to attend Supervised Study.

All presentations to be emailed to respective I&E Reps prior to I&E Showcase:

• Dawn Tan (S2-02 - email by 10:00am
• Carven (S2-04) - email by 10:00am
• Woo Jun Wei (S2-08) - email by 11:00am

Your group may be filmed for the SST Corporate Video, so seize the opportunity to SHINE!

Rgds,
Mr. Patrick Hiap

I&E Upcoming Events: Showcase for Parents

Hello S2-04,

As briefed to you in Term 1: There will be an upcoming showcase for parents to give you an authentic audience in your presentation.

Role of the audience:

• to raise questions,
• give feedback and
• constructive comments to the you.

The evaluation will be done by Mr. Patrick Hiap.

Presentation consists of:
1) presentation slides using Keynote (maximum 5 minutes or 3 to 4 slides)
2) demonstration of proposal / prototype using

• Mon 1130 - 1220 - S207, S208, S209
• Tue 1015 - 1105 - S204, S205, S206
• Thu 1015 - 1105 - S201, S202, S203

Do take the Showcase for Parents seriously. Groups not producing sufficient standard will have to attend Supervised Study.

Each group: Reminder to submit your updated 'Social Innovation Report' and Pages presentation slides via email to patrick_hiap@sst.edu.sg

Reply to this post if you have further queries.

Regards,
Mr. Patrick Hiap

Rubrics for Innovation & Entreprenuership

Instructions

Students to form groups of 2 or 3.

Note: Groups of 4 students will not be considered for Tan Kah Kee Young Inventor’s Award.

Tan Kah Kee Award

Participants for Innovation Programme (IvP) and SST I&E groups will be considered for Tan Kah Kee Award if proposal / prototype is outstanding.

Presentations & Model

Week of 19^th March (3^rd Week of March): Parents will be invited to listen to all group presentations.

Each group will be given 5 minutes to present their proposal using Keynote and a prototype. All groups will load their presentations on I&E Representative’s Learning Device. All group members are required to present a segment of their proposal.

I&E Reps: 2-02 – Dawn, 2-04 – Carven, 2-08 – Jun Wei are to check all group’s presentations are working.

All groups are to submit their complete Social Innovation Report 2012 via email to: Patrick_hiap@sst.edu.sg

Teacher-Mentor’s Evaluation Rubric

Criteria / Levels	Ownership	Reflective Thinking	Creative Thinking	Project Management	Understanding of Innovative Process
Level 4 Accomplished	The pupil is knowledgeable and enthusiastic about every aspect of his / her product.	The pupil is keenly aware of his / her own thinking and is always evaluating the effectiveness of his / her own actions.	The pupil always generates new ways of viewing a situation outside the boundaries of standard convention.	The pupil manages his / her time very well, meeting all of the target timelines that were set.	The pupil fully understands and applies innovative process.
Level 3 Competent	The pupil is knowledgeable and enthusiastic about most aspects of his / her product.	The pupil is aware of his / her own thinking and is evaluating the effectiveness of his / her own actions most of the time.	The pupil generates new ways of viewing a situation outside the boundaries of standard convention most of the time.	The pupil manages his / her time well, meeting most of the target timelines that were set.	The pupil mostly understands and applies the innovative process.
Level 2 Developing	The pupil is knowledgeable and enthusiastic about some aspects of his / her product.	The pupil is aware of his / her own thinking and evaluates the effectiveness of his / her own actions some of the time.	The pupil generates new ways of viewing a situation outside the boundaries of standard convention some of the time.	The pupil does not manage his / her time well, meeting only some of the target timelines that were set.	The pupil partially understands and applies the innovative process.
Level 1 Needs Improvement	The pupil is knowledgeable and enthusiastic about few aspects of his / her product.	The pupil is not aware of his / her own thinking and does not evaluate the effectiveness of his / her own actions.	The pupil does not generate new ways of viewing a situation outside the boundaries of standard convention.	The pupil is unable to manage his / her time at all, missing all of the target timelines that were set.	The pupil does not understand and apply the innovative process.

Expert-Mentor’s Evaluation Rubrics

Criteria / Levels	Product Model Standard/Quality	Product Originality	Product Meets Needs	Product Design	Product Model Serves Purpose	Quality of Project Report
Level 4 Accomplished	The product is of excellent standard and quality.	The product reflects several elements originality.	The product meets all the needs of the target group.	The product designed and /or construction is of excellent standards.	The detailed sketches / scale models / prototypes serves the intended purpose fully.	All sections of the the project report are detailed, clear, comprehensive.
Level 3 Competent	The product is of good standard and quality.	The product reflects few elements of originality.	The product meets most of the needs of the target group.	The product designed and /or construction is of good standards.	The detailed sketches / scale models / prototypes serves the intended purpose mostly and is made with very good quality.	Most sections of the the project report are detailed, clear, comprehensive.
Level 2 Developing	The product is of fair standard and quality.	The product reflects 1 element of originality.	The product meets some of the needs of the target group.	The product designed and /or construction is of fair standards.	The detailed sketches / scale models / prototypes serves the intended purpose to some extend and is made with good quality.	Some sections of the the project report are detailed, clear, comprehensive.
Level 1 Needs Improvement	The product is of low standard and quality.	The product does not reflect any element of originality.	The product does not meet the needs of the target group.	The product designed and /or construction is of low standards.	The detailed sketches / scale models / prototypes does not serve the intended purpose fully and is made with fair quality.	The project report is not detailed, clear or comprehensive.

Individual Assignment A&B

A)
1. I think that Singapore needs to train the students to be more innovative and more aware of the adult world.
2. Singapore's niche would probably be education and tourism.  Right now, Singapore is already strong in its education and tourism.

B)
1. What is the problem?
The problem is that people are wasting electricity too much.
2. How big is the problem?
The problem is very big because if people keep on wasting energy, the limited amount of fuel will be used up quickly.
3. How will it affect the society if not solved?
Then there would be no more energy left in the future.
4. Why does the problem exist?
It exists because people use more electronic devices and they do not stop using them which uses a lot of energy.
5. What is the root cause?
The root cause is the people who do not want to stop using their electronic devices.