Product: BubbleBonk
Product Description: A refreshing drink
Tagline: Get refreshed, anytime, anywhere.
Where: Printed on posters to be placed in bus stops, train stations, outside convenient stores. Also can be printed in newspapers, magazines, flyers (to be given out).
Hello All,
ReplyDeleteThe font does not stand out (e.g. different color), therefore making it hard to read (I am using a 30cm reference of a laptop screen-reading distance). This deters the potential customer from reading until the end / wanting to know more about the product.
The flavor(s) is/are critical to 'hook' the potential customer. It should have been as large, or even larger, than the brand.
The 'hook line', 'Get Yours Today' was effectively used. Problem: The ads should have information about where to buy the product (e.g. 7-11 stores, website, FB page or QR code, etc.).
If flyers were a source of publicity or advertising, the above information is critical for the campaign to be successful (refer to the recent SST Charity Bazaar as an example of successful / unsuccessful advertising).
Possibly both flavors could have been advertised for all posters, thus maximizing the 'returns' for the client advertising the product.