Tuesday, 17 April 2012

I&E Product Presentations

Hi S2-04,

Next week, we will continue with the lesson on 'Branding'.

1) To reinforce the last 2 weeks of product presentation, please watch any full episode of Angel's Gate. (about 40 minutes split into 2 parts).

Post on how the presenters:
i) pitched their product ('Branding')
ii) stated the Problem Statement
iii) understood their users
iv) your personal reflections - what impressed you, what you though they could improve on, etc...

2) Question: Is Perception (for various brands) Reality? (i.e. does Brand A shoes make you run faster than Brand B shoes?)

Mr. Patrick Hiap

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